TL:DR - WhatsApp is used heavily outside the US by adults.Īs a marketer armed with this information, you face two scenarios. Adults want to communicate, and they use WhatsApp to do it. That consistency straight-up dwarfs Snapchat and WeChat. There are 42 billion messages sent through WhatsApp each day, and 109 countries across the world turn to WhatsApp as their primary messaging app. The app is slowly picking up steam, so American marketers need to ready themselves for an abrupt change in the market.īut let’s turn our eye to outside the US.

Plus, WhatsApp nailed the content sharing formula, making iMessage users choose the app over the native iPhone SMS. I’ve got friends outside the US, and it’s free to talk to them on WhatsApp.'Īmericans with international friends or frequent group conversations easily see the benefits. The other big thing is talking to people internationally. Sharing content in it is super easy, so it’s not a pain in the ass to preview links. “I mainly use WhatsApp for the different friends groups and family groups that I talk to. Ronak Patel, the webinar genius and world traveler here at Sumo, has this take: So the appeal of free texts and calls doesn’t resonate with Americans.īut that’s not to say it isn’t catching on. Most carriers have offered free messaging and voice calling bundles for years now. Data charges are crazy high, which is why WhatsApp can come in and instantly be successful. In markets like Europe and Asia, that’s a huge value proposition. Remember: the core of WhatsApp is free text messages. WhatsApp isn’t meteorically successful in the US quite yet. The good news? This large user base is on the brink of taking over your world. Some countries practically rely on WhatsApp, while others are slower to adopt. Images, text, videos, voice messages.the possibilities are endless.īut you need to know who is on the other end of that app. As a marketer, WhatsApp gives you so many ways to communicate to an audience. The market share for Facebook Messenger and WhatsApp combined accounts for 79% of the entire messaging market.

It’s actually starting to overtake Skype for voice call market share.Īnd think about this.

Just this month they passed the 100 million voice calls per day mark. And you can even do voice calls with WhatsApp.

Whatsapp business groups